ãå
¥ç€ŸåŸã«ãããããšã£ãŠäœãæžãã°ããïŒããå
¥ç€ŸåŸã«ãããããšãæãã€ããªãâŠããšæãã倧åŠçã¯å°ãªããããŸããã
äŒæ¥ããã®è³ªåãããçç±ã¯ãå¿æåºŠã»æ©ææŽ»èºã®å¯èœæ§ã»ãã£ãªã¢ã®æ¹åæ§ãç¥ãããã§ãã
æ¬èšäºã§ã¯ãäŒæ¥ã®æå³ã«æ²¿ã£ãçãæ¹ãå
¥ç€ŸåŸã®ã€ã¡ãŒãžãäœãããã®3ã¹ããããå°éççµéšãšæ®éççµéšã®æŽçæ³ããããŠè·çš®å¥ã®äŸæãŸã§äžå¯§ã«è§£èª¬ããŸãã
ãã®èšäºãèªãã°ãæœè±¡çãªé¡æã§ã¯ãªããäŒæ¥ã«åºãããå
¥ç€ŸåŸã«ãããããšããå
·äœçã«æžããããã«ãªããŸãã
âŒç®æ¬¡
ãšã³ããªãŒã·ãŒãã®ãå
¥ç€ŸåŸã«ãããããšãã¯ãããªãã®å€¢ãçæ³åãèªç±ã«èªãããã®èšåã§ã¯ãããŸãããäŒæ¥ãç¥ãããã®ã¯ããå
¥ç€ŸããŠããæ°å¹Žéã§ãã©ã®éšçœ²ã§ã©ã®ãããªåœ¹å²ãæ
ããã©ã®çšåºŠã®ææãåºããäŒç€Ÿã«ã©ã®ãããªåœ¢ã§è²¢ç®ããŠãããã®ãããšããå
·äœçãªæŽ»èºã€ã¡ãŒãžã§ãã
æ¡çšæ
åœè
ã¯ãããã®åŠçãæ¡çšãããšãèªç€Ÿã®äºæ¥ãçµç¹ã«ã©ã®ãããªãã©ã¹ã®åœ±é¿ãçãŸãããããç¥ããããšèããŠããŸãã
ãã®ããããæé·ãããã§ããã瀟äŒã«è²¢ç®ãããã§ãããšãã£ãæœè±¡çãªèšèã ãã§ã¯ååã§ã¯ãããŸããã
äŒæ¥ãçŽé¢ããŠãã課é¡ãä»åŸã®æ¹åæ§ããµãŸããããã§ãèªåãã©ã®ããã«è¡åããã©ã®ãããªææãç®æãã®ããå
·äœçã«ç€ºãããšãéèŠã«ãªããŸãã
äžã€ç®ã®æå³ã¯ããã®åŠçãã©ãã ãæ¬æ°ã§èªç€Ÿã«å
¥ããããšèããŠãããã確ãããããšã§ãã
å
¥ç€ŸåŸã®è¡åãèªåãªãã«å
·äœçã«æããŠããåŠçã¯ãå€ãã®å Žåããã®äŒæ¥ã«ã€ããŠæéããããŠèª¿ã¹ãŠããŸããäŒæ¥èª¬æäŒã«åå ããããæ¡çšããŒãžãIRè³æãèªã¿èŸŒãã ããOBã»OG蚪åã§çŸå Žç€Ÿå¡ã®è©±ãèãããããŠããã¯ãã§ãã
äŒæ¥ã®åŽããèŠããšããå
¥ç€ŸåŸã«ãããããšããå
·äœçã«æžãããŠããã»ã©ãããããŸã§æ
å ±ãéããŠãããšããããšã¯ãå¿æåºŠãé«ãã®ã ãªããšå€æãããããªããŸãã
å
¥ç€ŸåŸã®åããè©³çŽ°ã«æããŠããããšèªäœãããã®äŒæ¥ã«å¯Ÿããæ¬æ°åºŠã®ãµã€ã³ã«ãªã£ãŠãããšèšããŸãã
äºã€ç®ã®æå³ã¯ããã®åŠçãå
¥ç€ŸåŸã©ã®ãããã®ã¹ããŒãã§æŠåã«ãªãããããèŠæ¥µããããšã§ãã
äŒæ¥ã«ãšã£ãŠæ¡çšã¯æè³ã§ããããã©ã®éšçœ²ã§ã©ã®çšåºŠã®è²ææéãå¿
èŠãããã©ããããæ©ãææãåºããŠãããããããšãã芳ç¹ãæã£ãŠããŸãã
å
¥ç€ŸåŸã®è¡åãå
·äœçã«èªããåŠçã¯ãé·æã€ã³ã¿ãŒã³ãå®åã«è¿ãã¢ã«ãã€ããç ç©¶ãããžã§ã¯ããªã©ãéããŠãããžãã¹ã®çŸå Žã«è¿ãçµéšãããŠããããšãå€ãã§ããããããçµéšããåŸãæèŠãããŠããŠãèžãŸããŠããå
¥ç€Ÿãããããåãããã§ãããšèª¬æã§ããŠããç¶æ
ã§ãã
äŒæ¥ã¯ãã®æ§åãèŠãŠã
ãèªç€Ÿã®æ¥åã«è¿ãçµéšãæã£ãŠããã®ã§æè²ã³ã¹ããäœããã ã
ãäžå®ã®åçŸæ§ãæã£ãŠææãåºããŠããããã ã
ãšå€æããŸãã
äžã€ç®ã®æå³ã¯ãåŠçãæããŠãããã£ãªã¢ã®æ¹åæ§ãšãèªç€ŸãæäŸã§ãããã£ãªã¢ãã¹ãåã£ãŠãããã確èªããããšã§ãã
ãå
¥ç€ŸåŸã«ãããããšããæžããšãã«ã¯ãèªåã®éå»ã®çµéšã䟡å€èгãå°æ¥ã®æ¹åæ§ãèªç¶ãšã«ãã¿åºãŸãã
äŒæ¥ã¯ãã®å
容ãèªã¿åããªããã
ããã®åŠçã®å¿åã¯èªç€Ÿã®äºæ¥é åãä»åŸã®æŠç¥ãšéãªã£ãŠãããã
ããã¡ã§çµéšãç©ãããšãããã®äººã«ãšã£ãŠãçã®éã£ããã£ãªã¢ã«ãªããããã
ãèããŸãã
äŸãã°æµ·å€äºæ¥ã¯ãããã®ã®ãããŸã§æ³šåããŠããªãäŒæ¥ã«å¯ŸããŠããæµ·å€é§åšããããã§ãããšåŒ·ãæžãéãããšãã©ãããŠããã¹ãããã®å¯èœæ§ãé«ããªããŸãã
äžæ¹ã§ãäºæ¥å
容ãä»åŸã®æ¹éãçè§£ããããã§ãéå»ã®çµéšããäžè²«ãããã£ãªã¢ã®çéãæããŠããåŠçã¯ããææ¬²çã«é·ãåããŠããããã ããšããžãã£ãã«è©äŸ¡ãããŸãã
ãå ¥ç€ŸåŸã«ãããããšãã®è§£å床ãäœãã®ã¯ãå€ãã®å Žåã以äžã®2ã€ã®çç±ã«èµ·å ããŸãã
æãå€ãã®ããã®äŒæ¥ã®äºæ¥å
容ãšåãæ¹ã®äž¡æ¹ã«ã€ããŠãç«äœçãªã€ã¡ãŒãžãæãŠãŠããªãã±ãŒã¹ã§ãã
ãŸããäºæ¥å
容ã«ã€ããŠã®çè§£ã衚é¢çãªãŸãŸã«ãªã£ãŠããå Žåãå€ãã§ãã
å€ãã®åŠçã¯ãã®äŒæ¥ãã©ã®ãããªååã»ãµãŒãã¹ãæäŸããŠããããŸã§ã¯æããŠããŸããã
ã»ãã®äŒæ¥ã®å£²äžãã©ã®ããã«æ§æãããŠããã
ã»äž»åååãçŸåšæ³šåããŠãããµãŒãã¹ã¯ãªã«ã
ã»ãã®äŒæ¥ãä»åŸã©ã®ãããªçµå¶æŠç¥ãèããŠããã
ãšãã£ãããžãã¹ã¢ãã«ãçµå¶ã®ææãŸã§ã¯çè§£ã§ããŠããªãå Žåãå€ãã§ãã
ãããã衚é¢çã§ãããŸããªçè§£ã§ã¯ãäœãã©ãé 匵ãã°ãã®äŒç€Ÿã«è©äŸ¡ããŠãããããã®åæãã€ããããããŸãã¡å
¥ç€ŸåŸã®ã€ã¡ãŒãžãæãŠãŸããã
次ã«ããã®äŒç€Ÿã§åã人ã®äžæ¥ããã£ãªã¢ã®é²ã¿æ¹ã«ã€ããŠã®æ
å ±ãäžè¶³ããã¡ã§ãã
æ¬æ¥ã§ããã°ãäŒæ¥èª¬æäŒãOBã»OG蚪åãªã©ãéããŠ
ã»æ°å1ã3幎ç®ã«ã©ã®ãããªæ¥åãä»»ãããããšãå€ãã®ã
ã»ãã€é ãæåã®åœ¹è·ãã€ãããšãå€ãã®ã
ã»ã©ã®ã¿ã€ãã³ã°ã§äžé管çè·ã«ãªãã±ãŒã¹ãäžè¬çãªã®ã
ã»æ°åå
¥ç€Ÿçµãšäžéå
¥ç€Ÿçµã®æ¯çãã©ã®çšåºŠãªã®ã
ãšãã£ãæ
å ±ãèããŠãããšè¯ãã®ã§ãããã»ãšãã©ã®åŠçããããŸã§æ
å ±ãä»å
¥ããããŠããŸããã
ããããæ
å ±ããªããšããæ°å¹ŽåŸã®èªåãã©ã®ããžã·ã§ã³ã§ãã©ã®ãããªè²¬ä»»ãæã£ãŠåããŠãããããšããäžé·æã®å§¿ãæãã«ãããªããŸãã
ããäžã€ã®å€§ããªçç±ã¯ããã®äŒæ¥ã§æ±ããããçµéšãèªåã®äžã«ååèããããŠããªãããèããŠããŠããã®äŸ¡å€ã«æ°ã¥ããŠããªãããšã§ãã
äŒæ¥ãæ±ããçµéšã¯ã倧ããäºã€ã®çš®é¡ã«åããããŸããäžã€ã¯ãã®æ¥çç¹æã®ã¹ãã«ãç¥èã«é¢ãããå°éçãªçµéšãã§ãããããäžã€ã¯æ¥çãåããã©ãã§ãå¿
èŠãšããããæ®éçãªçµéšãã§ãã
å°éçãªçµéšãšã¯ããã®æ¥çç¹æã®ç¥èãæè¡ãããŠããŠã«ã€ãªããçµéšã®ããšãæããŸãã
äŸïŒ
âæè³éè¡ã®å ŽåïŒéèååã®åãæ±ããäŒæ¥äŸ¡å€è©äŸ¡ããŸãšãŸã£ãéé¡ã®éçšãªã©ãéèã«çŽæ¥é¢ããçµéš
âITäŒæ¥ã®å ŽåïŒWebããŒã±ãã£ã³ã°ããŒã«ãçšããŠåºåã®å¹æã枬å®ããçµéšãå€éšã®å°éäŒç€Ÿã«æ¥åãå§èšããŠé²æãå質ã管çããçµéš
âã¡ãŒã«ãŒãå瀟ã®å ŽåïŒæµ·å€åžå Žã®èª¿æ»ã«é¢ãã£ãçµéšããµãã©ã€ãã§ãŒã³å
šäœã®æµãã远ãããããããžã§ã¯ããžã®åå çµéš
ãã®ãããªå°éçãªçµéšã¯ãéåžžã®è¬çŸ©ãäžè¬çãªã¢ã«ãã€ãã ãã§ã¯åŸã«ãããã©ãããŠãé·æã€ã³ã¿ãŒã³ãäžéšã®ãããžã§ã¯ãåã®æŽ»åã«éãããŸãã
ãã®ãããå€ãã®åŠçã¯ããã®äŒæ¥ã®çŸå Žã§å¿
èŠãšãããå°éçãªçµéšã®å¹
ããããããäžè¶³ããŠãããããã®äŒç€Ÿã®ãã®æ¥åã§ããè²¢ç®ã§ããŸãããšèšãããšããŠããã€ã¡ãŒãžãæ¯ããå
·äœçãªçŽ æãè¶³ããªãç¶æ
ã«ãªããããã§ãã
ããã«å¯Ÿããæ®éçãªçµéšãšã¯æ¥çãå€ãã£ãŠãå
±éããŠæ±ããããä»äºã®é²ãæ¹ã«é¢ããçµéšã§ãã
äŸïŒ
ã»æçµçãªå£²äžãKPIãšãã£ãæ°å€ç®æšããéç®ããŠäžéç®æšãèšå®ãããã®éæã«åããŠèšç»ãç«ãŠãŠåããçµéš
ã»ä»®èª¬ãç«ãŠãŠå®è¡ããçµæãæ€èšŒããŠæ¹åçãç·ŽãçŽããµã€ã¯ã«ãäœåºŠãåããçµéš
ã»è€æ°äººã§åœ¹å²åæ
ãããªããäžã€ã®ææç©ãäœãäžããçµéšã顧客ãå©çšè
ãšçžäºã®æ¡ä»¶ã調æŽããªããåæã圢æããçµéš
å®éã«ã¯ãããããæ®éçãªçµéšã¯å€§åŠç掻ã®äžã«ãå€ãå«ãŸããŠããŸãããµãŒã¯ã«ã§ã®ã€ãã³ãéå¶ãåŠåç¥ã®äŒç»ããŒãã§ã®å
±åç ç©¶ãã¢ã«ãã€ãã§ã®å£²å Žæ¹åãã·ãã調æŽãSNSã¢ã«ãŠã³ãã®éçšãªã©ã¯ãã¹ãŠãããæ¹æ¬¡ç¬¬ã§ããžãã¹çµéšãšããŠèªãããšãã§ããŸãã
ãããå€ãã®åŠçã¯ãããããåãªãããµãŒã¯ã«æŽ»åããã¢ã«ãã€ãã®äžå Žé¢ããšããæããŠãããããäŒæ¥ã§æ±ããããæ®éçãªçµéšããšããŠäŸ¡å€ã¥ãã§ããŠããªãããšãå€ãã§ãã
çµæãšããŠãå°éçãªçµéšã¯ç©ççã«äžè¶³ããæ®éçãªçµéšã¯å®éã«ã¯ååšããŠããã«ããããããããã®æå³ã«èªåã§æ°ã¥ããŠããªãç¶æ
ã«ãªããŸãã
ãã®äºã€ãéãªãããšã§ããèªåã¯ãã®äŒæ¥ã«å
¥ã£ãããšãäœãæŠåšã«ã©ã®å Žé¢ã§åãçºæ®ã§ããã®ãããšããã€ã¡ãŒãžããŒãããŠããŸãããå
¥ç€ŸåŸã«ãããããšããå
·äœçãªã¬ãã«ãŸã§èœãšã蟌ãããšãé£ãããªããŸãã
ãå
¥ç€ŸåŸã«ãããããšããäŒæ¥ã®æå³ã«æ²¿ã£ãŠå
·äœçã«æžãããã«ã¯ããããªãæç« ãæžãå§ããã®ã§ã¯ãªããé ã®äžã®æ
å ±ãæ®µéçã«æŽçããŠããããšã倧åã§ããããã§ã¯ã次ã®3ã¹ãããã§èããæ¹æ³ã玹ä»ããŸãã
â äŒæ¥ã»æ¥çã®çŸç¶ãšãã£ãªã¢ã®ãçéã«ãŒãããã€ãã
â¡å¿
èŠãšãããå°éççµéšãšæ®éççµéšãæ£åžããã
â¢è¡åèšç»ãšææã€ã¡ãŒãžããäŒæ¥ã®èšèé£ãã§èšèªåãã
é çªã«èŠãŠãããŸãã
æåã®ã¹ãããã¯ãããã®äŒç€Ÿã§ã©ããªäºæ¥ãåããŠããŠããã®ãªãã§äººã¯ã©ã®ãããªãã£ãªã¢ããã©ãã®ãããšããå
šäœåãã€ããããšã§ããããã§ã¯æºäžã®æ
å ±ã ãã§ãªããå®éã«åããŠãã人ã®è©±ãã»ããã§éããããšããã€ã³ãã«ãªããŸãã
ãŸãã¯äŒæ¥ã»æ¥çã®æ
å ±ãæŽçããŸãã
äŒæ¥ã«ã€ããŠã¯ãäž»åäºæ¥ãå£²äžæ§æãçŽè¿ã®ãã¥ãŒã¹ãç«¶åä»ç€Ÿãšã®éããçµå¶æ¹éãªã©ã確èªããŸãããã©ã®äºæ¥ã§çšŒãã§ããã®ãããçŸæç¹ã§ã©ãã«æè³ãããŠããã®ãããšãã£ãããžãã¹ã¢ãã«ã®ã€ã¡ãŒãžãæãŠããšãå
¥ç€ŸåŸã«èªåãé¢ãããããªããŒããæ³åãããããªããŸãã
æ¥çã«ã€ããŠã¯ãæé·åéãçž®å°åéãèŠå¶ãæè¡ååãªã©ã®ãã¬ã³ããæŒãããããã®æ¥çãªãã§ã¯ã®æ§é çãªèª²é¡ã¯äœãããèããŸãã
ãã®ããã§ãå¿
ãæŒãããŠããããã®ããæ°å1ã3幎ç®ã®ãªã¢ã«ããšããã®äŒç€Ÿã®çéãã£ãªã¢ãã§ããããã¯OBã»OG蚪åãéåžžã«æå¹ã§ããå¯èœã§ããã°ã次ã®ãããªç¹ãå
·äœçã«èããŠã¿ãŠãã ããã
ã»æ°å1ã3幎ç®ã«ã¯ãã©ã®ãããªæ¥åãä»»ãããããšãå€ãã®ã
ã»æ¯æ¥ã©ããªã¿ã¹ã¯ã«ã©ããããæéã䜿ã£ãŠããã®ã
ã»ã©ã®ææšïŒKPIïŒã§è©äŸ¡ãããŠããã®ã
ã»æåã®åœ¹è·ãã€ãã¿ã€ãã³ã°ããäžé管çè·ã«ãªãææã®ã€ã¡ãŒãž
ã»çŸå Žã®ç®¡çè·ã«ãããæ°åå
¥ç€Ÿçµãšäžéå
¥ç€Ÿçµã®æ¯ç
ããããæ
å ±ãéããããšã§ã
ãå
¥ç€ŸããŠæ°å¹Žéã§ã©ã®ãããªããžã·ã§ã³ãçµéšããã®ãã
ããã®å
ã«ã©ã®ãããªãã£ãªã¢ã®çéã«ãŒããããã®ãããšãããäžé·æã®ã€ã¡ãŒãžãæãŠãããã«ãªããŸãã
ãã®ã¹ãããã§ãäŒæ¥ã®èª²é¡ãšãã£ãªã¢ãã¹ã®äž¡æ¹ãç«äœçã«æãããããšã次ã®ã¹ããã以éã§ãèªåã¯ããã§ã©ãè²¢ç®ã§ããã®ãããèãããããªããŸãã
äºã€ç®ã®ã¹ãããã¯ãããã®äŒæ¥ã§åãããã§å¿
èŠã«ãªããããªçµéšããšãèªåããã§ã«æã£ãŠããçµéšããçµã³ã€ããããšã§ããããã§ã¯ããã§ã«èŠãŠããããã«ãäŒæ¥ãæ±ããçµéšããå°éçãªçµéšããšãæ®éçãªçµéšãã®äºã€ã«åããŠèãããšæŽçãããããªããŸãã
ãŸããã¹ããã1ã§èª¿ã¹ãäºæ¥å
å®¹ãæ¥åãããŒãããšã«ãããã®äŒç€Ÿã§æ±ããããããªå°éççµéšããšãã©ã®éšçœ²ã§ãå
±éããŠå¿
èŠã«ãªããããªæ®éççµéšããäžåºŠæžãåºããŠã¿ãŠãã ããã
ãå°éçãªçµéšã®äŸã
ã»éèæ¥çãªãïŒæ ªãåµåžãªã©éèååã®ååŒã«é¢ããçµéšãäŒæ¥ã®è²¡åããŒã¿ãåæããçµéš
ã»ITã»Webæ¥çãªãïŒSNSãWebãµã€ãã®ããŒã¿ãå®éã«åæããçµéšãåºåé
ä¿¡ããŒã«ãè§Šã£ãŠã¿ãçµéš
ã»ã¡ãŒã«ãŒã»å瀟ãªãïŒæµ·å€åžå Žã«ã€ããŠèª¿ã¹ãçµéšããµãã©ã€ãã§ãŒã³ã®æ§é ãèªåãªãã«æŽçããçµéš
ããããå°éçãªçµéšã«ã€ããŠã¯ãåŠçã®æ®µéã§å®ç§ã«èº«ã«ã€ããå¿
èŠã¯ãããŸããããã ãããŸã£ããç¥ããªããç¶æ
ã®ãŸãŸã«ããªãããšã倧åã§ãã
ããšãã°å°é¡ã§ãæ ªãååŒããŠã¿ããæµ·å€ã«äœãã調ã¹ã«è¡ã£ãŠã¿ããèªåã§SNSã®ããŒã¿ãåæããŠã¿ãããšãã£ããå°ããè§Šã£ãŠã¿ãè¡åããããŠããã ãã§ããå
¥ç€ŸåŸã®ã€ã¡ãŒãžã®è§£å床ã¯å€§ããå€ãããŸãã
次ã«ãæ®éçãªçµéšã«ã€ããŠãæŽçããŸããããã«ã¯ãã©ã®æ¥çã»è·çš®ã§ãå
±éããŠéèŠãããä»äºã®é²ãæ¹ãå«ãŸããŸãã
ã»æçµçãªæ°å€ç®æšããéç®ããŠäžéç®æšãèšå®ããèšç»ãç«ãŠãŠåããçµéš
ã»ä»®èª¬ãç«ãŠãŠå®è¡ããçµæãæ€èšŒããŠæ¹åçãèããçµéš
ã»è€æ°äººã§åœ¹å²åæ
ãããªããäžã€ã®ææç©ãäœãäžããçµéš
ã»å©çšè
ã顧客ãã¹ããŒã¯ãã«ããŒãšæ¡ä»¶ã調æŽããŠåæã«è³ã£ãçµéš
ããããçµéšãããµãŒã¯ã«ã®ã€ãã³ãéå¶ããŒãã®å
±åç ç©¶ãã¢ã«ãã€ãã§ã®å£²äžæ¹åãã·ãã調æŽãSNSã¢ã«ãŠã³ãã®éçšãªã©ãèªåã®éå»ã®çµéšã®äžãããããã¯æ®éçãªããžãã¹çµéšãšããŠäœ¿ãããã ããšæããã®ãæ¢ããŸããåãªãããµãŒã¯ã«æŽ»åãããã€ãã®äžå Žé¢ããšããŠã§ã¯ãªãããäŒæ¥ã§æ±ããããæ®éçãªçµéšããšããŠäŸ¡å€ã¥ããçŽãã€ã¡ãŒãžã§ãã
ãã®ã¹ãããã®ãŽãŒã«ã¯ãããã®äŒæ¥ã§ã¯ãããããå°éççµéšãšãããããæ®éççµéšãæ±ãããããã ãããã®ãã¡èªåã¯ãããšããããã§ã«æã£ãŠããŠãããã¯ä»åŸäŒžã°ããŠããããããšããããããæãããšã§ãããããŸã§æŽçã§ãããšããå
¥ç€ŸåŸã«ãããããšããèªããšãã®åå°ãäžæ°ã«ãã£ããããŸãã
æåŸã®ã¹ãããã¯ããããŸã§æŽçããŠããæ
å ±ãããšã«ããèªåã¯å
¥ç€ŸåŸã«ã©ã®ããã«åããã©ã®ãããªææãç®æãããã®ãããå
·äœçãªæç« ã«èœãšã蟌ãããšã§ãããã®ãšã倧äºã«ãªãã®ããè¡åãšææãã»ããã§æžãããšãšããã®äŒç€Ÿã®äººã䜿ããããªèšèé£ããæèããããšã§ãã
ãŸããæœè±¡çãªææ¬²ã ãã§çµãããããã§ããã ãå
·äœçãªè¡åã¬ãã«ãŸã§èœãšããŠãããŸãã
ã»ãããŒã ãéŒèãããã§ããã§ã¯ãªãããââãšããããŒã¿åæããŒã«ãå°å
¥ããæ2åã®ããŒã¹ã§æ°å€ãæ¯ãè¿ãããŒãã£ã³ã°ãäŒç»ã»éå¶ãããã§ãããšæžã
ã»ãã客æ§ãåã°ãããã§ããã§ã¯ãªããããåãåãã察å¿ã®ãããŒãèŠçŽããå¹³åå¯Ÿå¿æéãå幎ã§10ïŒ
ççž®ããããšãç®æšã«ãããã§ãããšæžã
ããã«ãããã®äŒç€Ÿã®äººãæ®æ®µäœ¿ã£ãŠããããªèšèãã§èª¬æããããšãæèããŸãã
æ¡çšããŒãžãIRè³æãäºæ¥ç޹ä»ã¹ã©ã€ããªã©ãèªããšããã®äŒæ¥ããã䜿ãèšèãéèŠããŠããææšãèŠããŠããŸããããšãã°ãARRããLTVããè§£çŽçãã顧客æºè¶³åºŠããåºèããã売äžããšãã£ãçšèªããã顧客課é¡ããäŸ¡å€æäŸããäºæ¥ã°ããŒã¹ããšãã£ãããŒã¯ãŒãã§ãã
ããããèšèããèªåãªãã®èšèã«çœ®ãæããªãããé©åºŠã«åãå
¥ããŠãããšãããã®åŠçã¯ãã¡ã®ããžãã¹ã®æèã§ç©äºãèããããšããŠããããšäŒããããããªããŸãããã ããæµè¡ãã®æšªæåã䞊ã¹ãããšãç®çã§ã¯ãããŸããããããŸã§ããäŒæ¥ã®èª²é¡ããèªåã®çµéšããå
¥ç€ŸåŸã®è¡åãã®äžã€ãäžã€ã®ã¹ããŒãªãŒãšããŠã€ãªããããã«æžãããšã倧åã§ãã
ãã®äžã€ã®ã¹ããããèžãããšã§ããå
¥ç€ŸåŸã«ãããããšãã¯åãªã顿ã§ã¯ãªãããäŒæ¥ã®çŸç¶ããšãèªåã®çµéšãã«æ ¹ããããå
·äœæ§ãšèª¬åŸåã®ãããã©ã³ã«å€ãã£ãŠãããŸãã
ãå ¥ç€ŸåŸã«ãããããšããèšè¿°ããéãå€ãã®åŠçãé¥ããã¡ãªã®ããæœè±¡çã§èªå·±äžå¿çãªè¡šçŸã§ããå ·äœçãªèª²é¡ãžã®è²¢ç®ã瀺ããOKãªäŸããšãäŒæ¥ãžã®è²¢ç®åºŠãäœããNGãªäŸããæ¯èŒããªããããã®éããçè§£ããŸãããã
ããšãã°ãå¹
åºãçµéšãç©ã¿ãå°æ¥ã¯ç€ŸäŒè²¢ç®ãããã§ãããšãã衚çŸã¯ãäžèŠãããšååãã§ææ¬²çã«èŠããŸãããããäŒæ¥åŽãããããšããå
·äœçã«ãã¡ã®äŒç€Ÿã§ã©ã®ããã«è²¢ç®ããŠãããã®ãããå
šãåãããŸããã
ãã®åçãNGã§ããçç±ã¯ãäŒæ¥ã®èª²é¡è§£æ±ºãæ¥åå
容ãšçµã³ã€ããŠããããèªå·±æé·ã ããç®çã«ãªã£ãŠããŸã£ãŠããç¹ã«ãããŸããã©ã®äŒç€Ÿã«ãåœãŠã¯ãŸãæœè±¡çãªâ倢âã«ãšã©ãŸã£ãŠãããããå¿æåºŠãè²¢ç®ææ¬²ãèªã¿åãããšãã§ããŸããã
äŒæ¥ã¯ãåŠçã®å€¢ãå¶ããå Žæãã§ã¯ãªãããäºæ¥ã«è²¢ç®ããŠããã人æããæ¡çšããããšèããŠããŸãããããã£ãŠãäŒæ¥ã®èª²é¡ã«çŽçµããªãèªå·±ç®ççãªèšè¿°ã¯ãè©äŸ¡ã«ã€ãªããã«ãããšèšããŸãã
äžæ¹ã§ãOKãªäŸãšããŠãé·æã€ã³ã¿ãŒã³ã§å¹ã£ãSaaSå¶æ¥ã®ã¹ãã«ã§ãå幎床ã§å°æ¹äŒæ¥10ç€Ÿã®æ°èŠå¥çŽç²åŸã«è²¢ç®ãããããšãã衚çŸã¯ã極ããŠå
·äœçã§èª¬åŸåããããŸãã
ãã®åçãè©äŸ¡ãããçç±ã¯ã以äžã®3ã€ã®éèŠãªèŠçŽ ãå«ãŸããŠããããã§ãã
â è²¢ç®ã§ããå
·äœçãªæ ¹æ ïŒã¹ãã«ïŒãããããšïŒ ãé·æã€ã³ã¿ãŒã³ã§å¹ã£ãSaaSå¶æ¥ã®ã¹ãã«ããšãããçµéšã«åºã¥ãã峿Šåæ§ãã¢ããŒã«ã§ããŠããŸãã
â¡å
·äœçãªè¡åãšææç®æšãããããšïŒ ãå幎床ã§å°æ¹äŒæ¥10ç€Ÿã®æ°èŠå¥çŽç²åŸããšããå
·äœçãªç®æšãæ²ããããšã§ãå
¥ç€ŸåŸã®æŽ»èºã€ã¡ãŒãžãæ¡çšæ
åœè
ã«åŒ·ãæãããããšãã§ããŸãã
ãã®ããã«ãESã§æžãã¹ããå
¥ç€ŸåŸã«ãããããšãã¯ãããªãã®çµéšïŒé·æã€ã³ã¿ãŒã³ãªã©ïŒã«åºã¥ããå
·äœçãªè¡åèšç»ã§ããããããäŒæ¥ã®å
·äœçãªèª²é¡è§£æ±ºã«çŽçµããŠããããšããé«è©äŸ¡ãåŸãããã®éµãšãªããŸãã
ESã§é«è©äŸ¡ãåŸãããã«ã¯ãå¿æè·çš®ã®æ¥åãããŒãææç®æšãçè§£ããäžã§èšè¿°ããããšãéèŠã§ããé·æã€ã³ã¿ãŒã³ã§çµéšãç©ãã åŠçãæžãããå ·äœçã§èª¬åŸåã®ããäŸæã玹ä»ããŸãã
ãå
¥ç€ŸåŸã«ãããããšããå
·äœçã«æžããåŠçã¯ãäŸå€ãªãããžãã¹ã®è§£å床ãé«ããšããå
±éç¹ããããŸãã
äºæ¥ã®ä»çµã¿ã人ãåãçŸå ŽãKPIã®åããäžåžã»ååãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãæææ±ºå®ã®åºæºââããããæ
å ±ã¯ãæºäžã®äŒæ¥ç ç©¶ã ãã§ã¯ãªããªãèŠããŠããŸããã
ãã®è§£å床ãæãå¹çããé«ããããææ®µããé·æã€ã³ã¿ãŒã³ã§ãã
é·æã€ã³ã¿ãŒã³ã§ã¯ãäŒæ¥ã®äžå¡ãšããŠå®éã®æ¥åã«å
¥ããç®æšæ°åã远ããªããä»äºãé²ããçµéšãç©ããŸããèªåã®è¡åã売äžãææã«ã©ã®ããã«åœ±é¿ããã®ããèã§çè§£ã§ãããããããã®äŒç€Ÿãªãå
¥ç€ŸåŸã«ããåãããã ããšããã€ã¡ãŒãžãäžæ°ã«ç«äœçã«ãªããŸãã
ããã«ãå¶æ¥ã»ããŒã±ãã£ã³ã°ã»äŒç»ã»ãšã³ãžãã¢ãªã³ã°ãšãã£ãè·çš®ããšã®æ¥åãããŒãKPIã«ãè§Šãããããããå°éççµéšãšæ®éççµéšã®äž¡æ¹ãå®è·µçã«èç©ã§ããŸããããã¯ESã颿¥ã§èªããå
¥ç€ŸåŸã«ãããããšãã®èª¬åŸåãé«ããäžã§ã倧ããªåŒ·ã¿ã«ãªããŸãã
ãå
¥ç€ŸåŸã®ã€ã¡ãŒãžãããŸãæããªãããäŒæ¥ç ç©¶ã ãã§ã¯äžå®ãæ®ãããšãã人ã»ã©ãé·æã€ã³ã¿ãŒã³ãéããŠããžãã¹ã®åºç€ãšçŸå ŽæèŠã身ã«ã€ããããšããæçã«ãŒãã«ãªããŸãã
ãé·æã€ã³ã¿ãŒã³ã£ãŠå®éã©ããªæããªã®ïŒã
ãããªæ¹ã®ããã«ãäŒå¡ç»é²äžèŠã»æç峿¥ã§åå ã§ããã15åé¢è«ãã宿œããŠããŸãã
ãã®é¢è«ã§ã¯ãäŸãã°ãããªçåã«ãçãããŸãã
ã»é·æã€ã³ã¿ãŒã³ã§ã¯ãã©ããªåãæ¹ãããã®ãïŒ
ã»ã©ããªäŒæ¥ãã€ã³ã¿ãŒã³ãåéããŠããã®ãïŒ
ã»ã€ã³ã¿ãŒã³ã«åå ããããã®æéã®äœãæ¹ã¯ïŒ
æ°ã«ãªãããšãæ°è»œã«çžè«ã§ããæ©äŒã§ããåããŠã®æ¹ãããŸãã¯æ
å ±åéããå§ããŠã¿ãŸãããïŒ
é·æã€ã³ã¿ãŒã³ã¯ãäžå®ã®æéãæäžããŠããžãã¹çæé·ãåŸã究極ã®ãèªå·±æè³ãã§ãããã®ããèªåã«åã£ãé·æã€ã³ã¿ãŒã³ãéžã°ãªããšãçã£ãææãåŸãããŸããã
é·æã€ã³ã¿ãŒã³ãåéããäŒæ¥ã¯å¹Žã
å¢å ããŠããŸãããã®äžããâèªåã«æ¬åœã«åãäŒæ¥âãèªåã§èŠã€ããã®ã¯ãå®ã¯ãšãŠãé£ãããã®ã§ãã
ãæ°ã«ãªãäŒæ¥ã¯ãããã©ãå®éã©ããªåãæ¹ãªã®ãåãããªãâŠã
ãé·æã§ç¶ãããããäžå®ã ãã©ãææŠã¯ããŠã¿ããâŠã
ããã£ãããããªãã就掻ã«ãã€ãªããçµéšããããâŠã
ãããªæ¹ã«ããæŽ»çšããŠããã ãããã®ããIntern Streetã®ç¡æé¢è«ã§ãã
ãIntern Streetã®é¢è«ã§ã§ããããšã
ã»ç®çãåžææ¡ä»¶ãäžå¯§ã«ãã¢ãªã³ã°ããèªåã«åãé·æã€ã³ã¿ãŒã³å
ã®ææ¡
ã»å¿æåæ©ã®èšèªåãéžèã«é²ãäŒæ¥ããšã®ãã¥ãŒãã³ã°
ã»ãããŸã§ã®çµéšã«å¿ããŠã¬ãã«ãåãããé·æã€ã³ã¿ãŒã³å
ã®ç޹ä»
ã»éå»ã®é·æã€ã³ã¿ãŒã³çã®çµéšã工倫ã®å
±æ
ã»éåžžå¿
èŠãªESã®ä»£çå·çãšéžèãã©ããŒã¢ãã
ã»é·æã€ã³ã¿ãŒã³éžèãããŸãè¡ããªãéã®ãµããŒã
èªåã«åãã€ã³ã¿ãŒã³å
ãèŠã€ããã«ã¯ãæ£ç¢ºãªæ
å ±ãšç¬¬äžè
ã®èŠç¹ãå¿
èŠã§ããè¿·ã£ããšããäžå®ãªãšããããç§ãã¡ãšäžç·ã«äžæ©èžã¿åºããŠã¿ãŸãããïŒ